wttours 发表于 2010-12-8 18:15:00

菲律宾电话客服 比下印度


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<p><img src="/data/attachment/forum/uploads/25071379489159-12211718682711.jpg" alt="" /></p>
<p><strong><span>菲律宾电话客服</span></strong><strong><span>比下印度</span></strong></p>
<p><span><span><span>2010-12-04</span></span><span>工商时报</span><span>【记者吴慧珍/综合外电报导】</span></span></p>
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<p><span><span><span><span>&nbsp;&nbsp;&nbsp;</span></span></span><span>&nbsp;&nbsp;&nbsp;&nbsp; 订於本月</span><span><span>6</span></span><span>日出刊的最新一期彭博商业周刊报导,在政府大力扶植丶聘雇英语流畅的大学毕业生以及业者竭力降低对印度的依赖下,今年菲律宾电话客服业务的营收已超越印度,大有机会站上产值</span><span><span>210</span></span><span>亿美元的全球电话客服市场一哥地位。</span></span></p>
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<p><span><span><span><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><span>据达拉斯外包顾问公司</span><span><span>Everest Group</span></span><span>指出,承接欧美及澳洲企业外包业务的菲律宾电话客服中心,今年营收达</span><span><span>57</span></span><span>亿美元,高於全球电话客服龙头印度的</span><span><span>55</span></span><span>亿美元。</span></span></p>
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<p><span><span><span><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span>Everest Group</span></span><span>的资料显示,全球</span><span><span>210</span></span><span>亿美元的电话客服市场,印度与菲律宾这两大重镇就掌控一半市占。</span></span></p>
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<p><span><span><span><span>&nbsp;&nbsp;&nbsp;</span></span></span><span>&nbsp;&nbsp;&nbsp;&nbsp; 菲律宾之所以备受青睐的原因,除了菲国学校施以英语教学,加上曾受美国殖民统治的历史背景,使得菲国在文化上与美国有相近之处。</span></span></p>
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<p><span><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 不过据菲律宾商业流程协会(</span><span><span>BPAP</span></span><span>)与印度全国软体暨服务外包协会(</span><span><span>The National</span></span><span> </span><span><span>Association of Software and Services Companies</span></span><span>)指出,印度仍以整体产值</span><span><span>700</span></span><span>亿美元,稳居全球外包业龙头,远胜於菲律宾的</span><span><span>90</span></span><span>亿美元。</span></span></p>
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<p><span><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;由</span><span><span>Everest Group</span></span><span>的数据来看,菲律宾从事外包业的员工为</span><span><span>53</span></span><span>万人;另据彭博社资料,外包业贡献菲国</span><span><span>6</span></span><span>%的国内生产毛额(</span><span><span>GDP</span></span><span>)。</span></span></p>
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<p><span><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 为了师法印度赢得全球电话客服中心地位的成功经验,菲律宾官员还特地拜会印度当地的业界代表。菲律宾经济特区管理局指出,马尼拉政府简化企业成立电话客服中心的审核程序,还修法将私人建筑纳入经济特区。</span></span></p>
<p><span><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 这类经济特区享有减税丶迅速核发建筑许可及免除电脑通讯设备进口税等等优惠。另有</span><span><span>4</span></span><span>万名学生接受政府赞助的职业训练,加强英语能力和沟通技巧。</span></span></p>
<p><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;菲国政府全力扶植电话客服业,也改变了菲国人民的生活风貌。在电话客服中心大楼附近,购物商场丶酒吧丶电影院与咖啡馆如雨後春笋冒出。而相较菲国去年人均</span><span>GDP</span><span>仅</span><span>8.3</span><span>万披索,电话客服人员的年薪竟然有</span><span>30</span><span>万披索之多。</span></p>
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